“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” ― Sun Tzu, The Art of War
SEMrush is a popular digital marketing tool and helps marketing guru to monitor online products in every aspect. What impresses me the most is SEMrush allows you to create a project in a free account. It gives you a snapshot of your current traffic status, a full track of backlink profile and what's even better, helps you monitor your social media growth. Those metric enables you to gain a holistic view in the current digit market, and it assists you to tackle the potential website audit issue. This is extremely useful for marketers who has a tight budget. And now, SEMrush releases a new feature - Competitive Intelligence.
In order to perform a competitor analysis, you should have a list of your direct competitors in mind. Followed by a list of structured dimension for evaluation:
Bear in mind, Google spokesman John Mueller has said that "Google Doesn't Give Your Site an 'Authority'". But the domain score from SEMrush or domain authority from Moz is a unified score for a holistic evaluation. It's still an excellent metric to rank your competitors. It's a shame that Moz only gives you three checks quota daily. However, SEMrush Free account can help you collect all the data in one click: