SEO can be confusing and hard to understand. With the intense use of jargon and multiple high-level technical functions to master, it ca22 n be easy to misunderstand or misuse site information without realizing it, leaving you looking at your analytics in confusion.
Luckily, there are experts who've written up some amazing answers to the hardest and most unusual SEO questions. John Mueller and Gary Illyes of Google have been hard at work answering the questions of everyday site owners to help make their SEO experience as streamlined as possible.
Here are those answers, collected for your convenience.
Many sites rank for unusual or surprising keywords because of internal personalization, such as choosing keywords through a manual site editor, or because of local automatic targeting for a particular region.
It may also be because, according to Mueller, your site is being pulled into the one-boxes or knowledge panels above or beside main search results, or because your images are identified by that unusual keyword and showing up in image searches.
What to do: If the queries are expected to have a large number of impressions, and if your site is listed as being in the higher positions, but it just gets very few impressions. It can be image one-boxes search result or knowledge panel. Use GSC to break it down to a specific date, country to replicate as close to what users see as you can.
Simply put, having too many internal links can dilute their SEO value by obscuring your site's overall structure from Google and other search engines, according to Mueller.
Internal links are intended to provide search engines with information about which pages on your website are the most important. Having too many means that all the pages are indicated as incredibly important, so none of them are actually important at all.
The general rule of thumb is to link only to extremely relevant pages a few (no more than five or so) times per page. This can be done by creating pillar pages for all of the information about one topic on your site and linking back to it instead of every detailed page covering one piece of the topic.
Nofollow links will not prevent the indexing of a URL. What they will do is keep unnecessary links from influencing your site's ranking on search engine results pages (SERPs). It will also stop transferring backlink power to the destination URL.
A nofollow link aims to reduce spam linking and make it easier to analyze organic content. It indicates to a search engine that the URL isn't directly associated with your site and shouldn't be included in a crawl.
Nofollow links don't impact your site's page ranking because they aren't considered internal or external. That being said, Google still indexes the URL of the link, so it can still affect your page's structure. The best way to completely prevent indexing is to use "disallow" robots.txt and "rel=noindex" meta tags on those links.
Moving content from one domain to another, or to a different subdomain creates issues with indexing for search engines. In addition, it can cause a significant decrease in traffic and uptick in site errors from defunct links.
It's best not to move your site. One user asked about moving their site in preparation for a new Google update, to which Mueller responded, "there are always updates." He doesn't consider this to be a good enough reason to move.
Some good reasons to move your site may be a change in the business name, inaccessible features through your old domain, or a severe security breach. If you are going to move your site, be sure to set up the proper redirects for old links to the new site and replace old links where possible with the updated domain.