Your Adventure

A digital creator that thinks differently to solve problems to deliver meaningful innovations.

Dynamic Dean

Key Services

From more than five years, I’ve been leading successful marketing projects in Gaming, Foreign Trade, Advertising, Retail and Furniture industries — delivering the best possible customer experience.

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  • Search Engine Optimisation
  • Paid Search Campaign
  • Paid Social Campaign
  • Email Direct Marketing
  • Programmatic Advertising
  • Affiliate Marketing
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  • Adobe Photoshop
  • Adobe Premier
  • Animation
  • UX Optimisation
  • Strategic Branding
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Data Analysis

  • Data Mining
  • Data Visualisation
  • Market Survey
  • Quantitative research
  • Qualitative research
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Scrum Master

  • MBA in Marketing
  • Trained Scrum Master
  • Project Coordination
  • Team Leading

Multichannel Achievements

Click Through Rate Performance

Click Through Rate

Utilising graphic design, copywriting and customer feedback in all advertising campaign plans to maintain 3% - 4% Click Through Rate (CTR) with a stable Cost Per Action (CPA)


$3K - $50K
Ads Budget Contorl

Multichannel sales and retail marketing in B2B & B2C environments. I was
able to achieve a 15% online sales increase and a 10% growth in online orders via different range of budgets.

230% Organic Traffic Growth

Organic Traffic Growth

Managing website optimisation projects through UX optimisation and design thinking. Tinkering online growth resulted in 230% traffic growth, 2:08 time-on-site, 0.86 pages-per-session increase and 5.13% bounce rate drop.

100% Customer Satisfaction Rate

Satisfaction Rate

Developing all online communications, social media posting, store sale and customer feedback channels for niche
online/offline marketing. 100% customer satisfaction rate in all online communications.


Dean showed impressive skills in team lead and data analysis. His comprehensive understanding of the business context impressed me a lot. He well-adapted tasks at hand in planning, assigning and managing the team to reach maximum efficiency as well as boost morale.

Dean demonstrated a profound knowledge of data visualization and in-depth analysis, and his presentation skills establish deep engagement with the audience.We were always discussing marketing projects at hand, and he can always give useful insight and suggestions for improvement and execution.

As a marketer in e-commerce, he is also able to provide me with helpful advice in HTML & CSS coding. Highly recommended to anyone who needs a skilled marketing specialist.

Lola HongMarketing Manager at Netease Games
Lola Hong
Marketing Manager
Netease Games

Hongxin (Dean) Long put tremendous effort into his assignments and class preparation. He demonstrated a profound understanding of the concepts and knowledge in my unit Frontiers of Branding.

I was continually impressed by his marketing skills, ability to combine hands-on experience and branding knowledge as well as his dedication to engaging in classwork. Dean was proactive in class and always delivered high-quality assignments on time.

Additionally, he shows talent in creative visualisation and presentation skills - his presentation and animation video made the group project stand out. Dean worked very well with his teammates on group projects, which is essential for team projects.

Nicole Stegemann Senior Lecturer at University of Western Sydney
Nicole Stegemann
Senior Lecturer
University of Western Sydney

Dean is a hard worker and always strived to deliver high quality outcomes. This is evident in his ability to really understand the project at hand, and be thorough with planning, managing and executing the project.

Dean showed a lot of creativity in engaging the audience. I was impressed by his video animation and presentation skills. He was also able to find value from data through his in-depth visualisation and data analysis using Tableau and Excel.

He was a great team lead and always provided guidance and feedback when needed. It was a pleasure to work with Dean. I wish him every success in his future journey.

Hunny Chanthasaeng Developer of Data Analytics in Telstra
Hunny Chanthasaeng
Developer of Data Analytics

Dean (Hong Xin) is a hardworking individual who is meticulous and results-oriented.

He is sensitive to upcoming marketing trends and responsive to market needs.What I like about Dean is his desire to always be on top of things, which is very helpful during crunch time. He is organised and is amazing at delegating work and priorities.

I would definitely recommend Dean in any of his endeavours. He is competent, efficient and blends well with team without losing his individuality.

Ron Rocio Education Coordinator at Financial Planning Association
Ron Rocio
Education Coordinator
Financial Planning Association

Dean was one of the top MBA students to complete my Innovation, Creativity and Foresight MBA classes over the last five years at Western Sydney University. Dean is passionate about exploring, analyzing and presenting new ideas, especially through scenarios around new products and services.

Dean demonstrated strong creativity and leadership skills to develop and produce a set of future work scenarios using AI tools and frameworks in a powerful combination of compelling roleplays and video vignettes. Dean learned and effectively applied Customer Journey Mapping (CJM) to an e-commerce work project, demonstrated very strong research and analytical skills through written and oral activities.

I am recommending Dean as a great addition to organizations that are seeking to develop and deliver innovative future products & services.

Hugh Paddingson - Senior Lecturer, Coordinator, Postgraduate Internship Program, School of Business at Western Sydney
Hugh Paddingson
Senior Lecturer, Coordinator
Western Sydney University

Dean always showed interest in my personal growth as an employee and always showed leadership and inspired good work. These are traits that I feel not only made him excel as a marketing manager but it also illustrated to me personal values that shaped my own career ambitions.

What impressed me about Dean the most was his ability to juggle multiple tasks with professionalism. Our workload was often fast-paced and deadline driven. Dean was a really effective team leader because he spent the time to understand the requirements from each stakeholder before delegating tasks to our team.

During task implementation, Dean was able to effectively communicate across the spectrum from technical to administrative, front end coding (HTML, CSS, Java), data analysis, visualisation and creative design. But above all, Dean was a firm believer in user experience design and instilled these values in our team as we delivered work through every stage.

Alfred Yu - E-commerce Web Developer at Bedworks
Alfred Yu
E-commerce Web Developer
5-star rated marketing skills

My Clients

Meet Deano

People always say marketing plays with words and minds - it manipulates the customer's desire. But I see marketing as the key to unlock every customer's need.

I love building trust and establish long-term customer relationships via creativity and innovation. The demographic pattern and shopping behaviour are even more fascinating in this big data age.

I am a Sydney-based creative marketing and communication professional with expertise in Bedding, Retail, Foreign Trade, Advertising and Gaming industries. I specialise in branding & user acquisition, retail marketing, E-commerce optimisation, integrated marketing communication and event operations—intermediate level in HTML5, CSS, data analytics and data visualisation. I am currently leading an in-house marketing team of 5 employees at BedWorks. I have a 5-year track record of successfully delivering marketing campaigns, projects and results.

Now I am looking to advance my career by taking on new challenges and new opportunities in a senior capacity. Drop me a message and let's chat!

Contact me via email:


Come play some games that I made

Bedworks Card Memeory Game

Card Memory Game

A cheeky game to test your memory. I made this memory test game by using Bedworks interior design pictures and my JavaScript coding. Finely crafted by Bedworks talented graphic designer Judy, this little game will give you abundant interior design ideas and let you have fun with your amazing memory.

It's On!
Dog Therapy

Dog Therapy

Research shows that looking at a cute doggy will have a significant positive impact on your mental well-being. It's absolutely a stress-relief to see all these cuties. With that in mind, I made this dog therapy allows you to watch unlimited puppies with just a simple click. Come on! I know you want to!

Let's Play!

Need Help?

Need help or assistance? I am standing by to make sure you get the help you need. Whether you need to discuss your marketing delivery or adjust your order, I'm ready to help!