Growth strategy, backed by hands-on execution.

Dean is one of the most knowledgeable and impressive marketing leaders I have worked with. Joining Plann on a consultation basis across our SEM + SEO channels, he integrates into the team seamlessly and delivers above and beyond expectations both in terms of quality of knowledge, but also with his commitment to educate and inspire the team. Dean's technical skills are second to none, he is committed to being at the forefront of industry knowledge and as such, we have immense confidence in his guidance and strategy.

Toni McHenryHead of Marketing at Plann

I've said it before and I will say it again here - I would put my money on Dean knowing more about the google search products than most people at Google. I've never met someone who has as deep knowledge of a product and its offerings than Dean about Google - actually all things search. Dean grew the paid search channel to become a key channel for growth. He was a wealth of technical knowledge for SEO and SEM as well as a true strategist. If you're looking to level up your SEO or SEM you can't go past Dean.

Hannah DouglasDirector and Co-Founder at Sleepybelly

Dean is an extremely trusted, knowledgeable and effective in his paid search and SEO work. He's very capable in taking your business objectives and transforming them into actionable insights. I'd highly recommend him to anyone looking to transform their search strategy!

Val DuongHead of Growth @ Bare

Dean worked in the Performance Marketing team at Koala. In that time, Dean was a great asset to the marketing team, and performance marketing team specifically. He worked across our search (paid and organic) and affiliate program and the remit also extended into digital marketing data analytics, visualisation and feed management. Dean positively contributed to the performance strategy, activation and management and was always happy to support other functions of the business as relevant.Dean is a passionate marketer, with great curiosity and a drive to challenge and improve the status quo.

Sally PhelpsDirector, Media · Koala

I worked with Dean in the performance marketing team at Linktree and can say without a doubt that Dean is a true digital marketing expert and highly skilled in SEO, SEM, paid social, analytics and data visualisation. His technical skills are second to none. His work ethic is extremely impressive and it is clear that Dean puts an immense amount of passion into everything he does. A true problem-solver, Dean is always eager to learn and will delve into any challenge without hesitation.I could not recommend Dean more if you’re looking for a highly technical, dedicated, reliable and friendly performance marketing professional to work with.

Gloria AlexanderManager, Paid Social Media · Amazon Prime Video

Dean is inquisitive, and has shown great interest in exploring innovative ways to utilise the Search platform to grow performance. Dean is also very well informed and updated in the industry, i'm consistently surprised on his knowledge and expertise of new products. In addition, having Dean as a client was very welcoming. His calm and friendly attitude made him easy to work with. Having worked with many clients in my field, I find Dean to be a gem in the performance marketing industry. I would highly recommend him to any employer.

Jeffrey LohManager, Digital Client Success · Microsoft

Dean is the technical SEO and SEM expert I aspire to be. I had the privilege of working alongside him at Linktree and his ideas and guidance when it came to the technical components of both the website and product were invaluable when it came to understanding what was possible with Linktree's SEO. Dean is a wiz at blending big picture ideas with technical processes and especially proficient at supporting his work with visualizations and documentation for stakeholders.

Quincy SmithHead of SEO · Springboard

Dean showed impressive skills in team lead and data analysis. His comprehensive understanding of the business context impressed me a lot. He well-adapted tasks at hand in planning, assigning and managing the team to reach maximum efficiency as well as boost morale. Dean demonstrated a profound knowledge of data visualization and in-depth analysis, and his presentation skills establish deep engagement with the audience.We were always discussing marketing projects at hand, and he can always give useful insight and suggestions for improvement and execution. As a marketer in e-commerce, he is also able to provide me with helpful advice in HTML & CSS coding. Highly recommended to anyone who needs a skilled marketing specialist.

Lola HongMarketing Manager · Netease Games

Hongxin (Dean) Long put tremendous effort into his assignments and class preparation. He demonstrated a profound understanding of the concepts and knowledge in my unit Frontiers of Branding. I was continually impressed by his marketing skills, ability to combine hands-on experience and branding knowledge as well as his dedication to engaging in classwork. Dean was proactive in class and always delivered high-quality assignments on time. Additionally, he shows talent in creative visualisation and presentation skills - his presentation and animation video made the group project stand out. Dean worked very well with his teammates on group projects, which is essential for team projects.

Nicole StegemannSenior Lecturer · University of Western Sydney

Dean is a hard worker and always strived to deliver high quality outcomes. This is evident in his ability to really understand the project at hand, and be thorough with planning, managing and executing the project. Dean showed a lot of creativity in engaging the audience. I was impressed by his video animation and presentation skills. He was also able to find value from data through his in-depth visualisation and data analysis using Tableau and Excel. He was a great team lead and always provided guidance and feedback when needed. It was a pleasure to work with Dean. I wish him every success in his future journey.

Hunny ChanthasaengDeveloper of Data Analytics · Telstra

Dean (Hong Xin) is a hardworking individual who is meticulous and results-oriented. He is sensitive to upcoming marketing trends and responsive to market needs.What I like about Dean is his desire to always be on top of things, which is very helpful during crunch time. He is organised and is amazing at delegating work and priorities. I would definitely recommend Dean in any of his endeavours. He is competent, efficient and blends well with team without losing his individuality.

Ron RocioEducation Coordinator · Financial Planning Association

Dean was one of the top MBA students to complete my MBA classes over the last five years at Western Sydney University. Dean is passionate about exploring, analysing and presenting new ideas, especially through scenarios around new products and services. He demonstrated strong creativity and leadership skills to develop and produce a set of future work scenarios using AI tools and frameworks in a powerful combination of compelling role-plays and video vignettes. Dean learned and effectively applied Customer Journey Mapping to an e-commerce work project, demonstrated very strong research and analytical skills through written and oral activities.

Hugh PaddingsonSenior Lecturer, Coordinator · Western Sydney University

Dean always showed interest in my personal growth as an employee and always showed leadership and inspired good work. Our workload was often fast-paced and deadline driven. Dean was a really effective team leader because he spent the time to understand the requirements from each stakeholder before delegating tasks to our team. During task implementation, Dean was able to effectively communicate across the spectrum from technical to administrative, front end coding, data analysis, visualisation and creative design. He is a firm believer in user experience design and instilled these values in our team.

Alfred YuResearch Associate · UTS