Created by Tegan Passalacqua, “Sandlands” has become one of the most inventoried wine brands in the U.S market. With its competition challenges and business difficulties, Tegan Passalacqua managed to develop this brand by applying segmentation, analyzing the current market and implanting a developing strategy. This case study will be working on its matching strategies and offer a strategic analysis based on segmentation, consumer change, competitive responses and prioritization of limited resources. Further investigation will be given to analyse the investment decision at hand, and recommendations will be presented below.
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