Digital marketing entails coordinating promotional mix online. It engages with the customer who spends time using information channels. These include search engines, paid advertising, sales promotions, email, social media, website and mobile to communicate a clear, consistent & compelling company & brand message. The growing importance of digital advertising indicates the upward trend of online engagement. What's more, it's essential to have an online presence to connect the dots with the digital age. The COVID19, in particular, urges every business to create a new digital profile for more comprehensive market engagement.
Search Engine Optimisation (SEO
) is considered to be the most effective form of digital marketing to get organic traffic. It processes the on-page elements, off-page citations and technical blocks to reach an optimal status of a website. The optimisation creates a seamless experience for users and achieves a higher ranking in the search engine result page (SERP).
Paid advertising, Pay Per Click
, or paid media, is an advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. It requires building campaigns across multiple paid search, display and social ad platforms. For instances, Google Ads
is considered to be the first point of advertising in the current market as you can bid for your placement in the search engine result page (SERP).
is a popular form of digital marketing that tightly associates with search engine optimisation. High-quality content that addresses the specific concern & inquiry of the customers generates brand awareness, traffic and ultimately lead generation. It is the fundamental block to build expertise, authority and trustworthiness (EAT)
. The content, such as blog posts, ebooks and infographics, is usually formulated by attention, interest, desire and action (AIDA model). Subscribe my blog to learn more about content marketing.
Social media advertising
offers a communication centre that allows users to frequently interact with each other. TikTok, Snapchat and Youtube are the new generations of social media platforms marketers should watch in 2020.
In 2018, the lip-syncing app, Musical.ly merged with a similar one-year-old app called TikTok. Since then, TikTok has reportedly passed 500 million active monthly users. With more than 800 million global downloads, TikTok is now more popular in app stores than Facebook, Instagram, and other prominent social media platforms.
Furthermore, traditional social media like Facebook, Twitter, Instagram and LinkedIn are still dominating the professional market. With that in mind, these platforms should be the first step to get your offer seen.
Don't compromise, customise! The digital marketing strategy is born to be customisable and requires constant monitoring, tracking and evaluating. It's NOT an option. Any business with an online presence, and even some without, must have a digital marketing strategy in place. You simply cannot be expected to survive without it. If you encounter any difficulty in building campaigns in your marketing strategy, book a 30-min discovery call
with Dean and let's create some magic here.