Frequently Asked Questions

How far you want to build on your business? While several factors influence digital marketing budgets, like the size of your company and the scope of your project, the average digital marketing budget ranges from $25,000 to $145,000 per year for SMBs. Keep in mind that digital marketing is an ongoing strategy, so your budget may change as you grow. This is where the free audit will come handy for you. Book a FREE 30-minute online consultation call today. We can start with the basic review and flow to in-depth analysis on campaign performance. Facebook ad management pricing usually ranges from $300 - $3000 per month. Depending on your monthly budget and the amount of content and ads that are required to run the campaign, the cost of this service varies accordingly. Search Engine Optimisation budget usually ranges from  $479 - $2000 per month, and it needs at least a 6-month period for initial progress. The Google Ads Management cost typically ranges from $269 - $1200 per month. This'll vary up or down based on your business size, industry, vertical, how good your site is, how many channels you need, and a variety of other factors.

Absolutely — and probably more than you'd expect.Over the years, I’ve worked across a wide spectrum of industries including eCommerce, SaaS, omnichannel retail, home & furniture, gaming, recruitment, fintech & payments, lifestyle apps, and even cyber security. This broad exposure has sharpened my ability to understand different customer journeys, conversion paths, and acquisition levers — whether it’s B2C or hybrid models. Rather than box myself into a single vertical, I’ve intentionally built a career around understanding how people shop, compare, click, convert, and come back, across industries. That gives me the strategic flexibility to apply best practices from one vertical to another — and build tailored strategies that fit your audience, not just your category.So even if I haven’t worked in your exact niche, chances are I’ve seen similar challenges — and I know how to solve them.

Because you don’t need a big agency — you need someone who actually knows what they’re doing, and gives a damn about your results. At DEANLONG.io, you’re not getting passed around account managers. You’re working directly with a senior marketer who’s managed millions in ad spend, scaled brands from startup to nationwide, and understands both strategy and execution - from paid media and CRM to SEO and tracking.I only take on 3 clients at a time to ensure you get real attention, sharp thinking, and responsive action, no fluff, no bloated retainers, no cookie-cutter playbooks.Clients come to me when they’re stuck with poor results, wasting time trying to DIY, or burned by flashy agencies with weak follow-through. I bring clarity, technical know-how, and a deep focus on what actually moves the needle — conversions, retention, revenue. In short: if you’re looking for someone who gets results without the overhead, you’ve just found them.

Digital marketing entails coordinating promotional mix online. It engages with the customer who spends time using information channels. These include search engines,  paid advertising, sales promotions, email, social media, website and mobile to communicate a clear, consistent & compelling company & brand message. The growing importance of digital advertising indicates the upward trend of online engagement. What's more, it's essential to have an online presence to connect the dots with the digital age. The COVID19, in particular, urges every business to create a new digital profile for more comprehensive market engagement.
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Search Engine Optimisation (SEO) is considered to be the most effective form of digital marketing to get organic traffic. It processes the on-page elements, off-page citations and technical blocks to reach an optimal status of a website. The optimisation creates a seamless experience for users and achieves a higher ranking in the search engine result page (SERP). 
Paid advertising, Pay Per Click, or paid media, is an advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. It requires building campaigns across multiple paid search, display and social ad platforms. For instances, Google Ads is considered to be the first point of advertising in the current market as you can bid for your placement in the search engine result page (SERP). 
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Content marketing is a popular form of digital marketing that tightly associates with search engine optimisation. High-quality content that addresses the specific concern & inquiry of the customers generates brand awareness, traffic and ultimately lead generation. It is the fundamental block to build expertise, authority and trustworthiness (EAT). The content, such as blog posts, ebooks and infographics, is usually formulated by attention, interest, desire and action (AIDA model). Subscribe my blog to learn more about content marketing.
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Social media advertising offers a communication centre that allows users to frequently interact with each other.  TikTok, Snapchat and Youtube are the new generations of social media platforms marketers should watch in 2020.
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In 2018, the lip-syncing app, Musical.ly merged with a similar one-year-old app called TikTok. Since then, TikTok has reportedly passed 500 million active monthly users. With more than 800 million global downloads, TikTok is now more popular in app stores than Facebook, Instagram, and other prominent social media platforms.
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Furthermore, traditional social media like Facebook, Twitter, Instagram and LinkedIn are still dominating the professional market. With that in mind, these platforms should be the first step to get your offer seen. 
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Don't compromise, customise! The digital marketing strategy is born to be customisable and requires constant monitoring, tracking and evaluating. It's NOT an option. Any business with an online presence, and even some without, must have a digital marketing strategy in place. You simply cannot be expected to survive without it. If you encounter any difficulty in building campaigns in your marketing strategy, book a 30-min discovery call with Dean and let's create some magic here.

Everyone. As an individual marketing consultant, I have practised marketing strategies in businesses of different sizes: Small businesses, enterprises, and all else in between from cafe, to online retailers, to the digital agency across all verticals.

Roughly 1 week, depending on where you're at. The 30 minutes FREE consultation call will give you an overview of where your business is at, onboarding, as well as timelines to accelerate your digital marketing success.

"Rome is not built in a day". It takes time and effort to build up trust, authority and relationship internally and externally. If you want overnight success, then digital marketing is not for you. An aggressive strategy requires more work from the digital marketing team — a PPC campaign also requires a more significant spend as it's a form of paid advertising. In short, you're paying more and waiting longer because you're expecting more. It all depends on how serious you are. To those willing to invest time, and who genuinely believe in the power of digital, it's one of the most effective, and longest-lasting sources of lead generation when done right. In most cases, given the above, digital marketing will absolutely work for you.