Subway® and Brand Communication
In the worldwide fast food industry, Subway® manages to conquer a share of the market under the intense competition. But how did a Sandwich franchising business achieve such scale? In this report, Subway® product and brand will be analysis, followed by its marketing analysis with market segmentation and positioning. Its value proposition will be identified, and its marketing brand communication will be presented to see how did the strategies match with Subway® brand value.