How To Control Your Apparence on Google Search Engine Result Page

There are a number of ways that retailers can control what data is displayed on Google. This is done through a set of robots meta tags and an HTML attribute. Here are some ways you can implement these controls to limit your products and product data from being displayed on Google:
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Frequently Asked Questions
Answers To

Frequently Asked Questions

Below are some common questions from our customers that may very well give you the answer you are looking for.

No snippet can be shown in search results (No meta description, link and so on)
Use "nosnippet" robots meta tag. Using this meta tag you can specify that no snippet should be shown for this page in search results. It completely removes the textual, image and rich snippet for this page on Google and removes the page from any free listing experience.

Example: <meta name="robot" content="nosnippet">
Check My Rate Here"Nosnippet" meta tag example - Google | DEANLONG.io Marketing
Specify a maximum snippet length in characters
"max-snippet:[number]" robots meta tag allows you to specify a maximum snippet length, in characters, of a snippet for your page to be displayed on Google results. If the structured data (e.g. product name, description, price, availability) is greater than the maximum snippet length, the page will be removed from any free listing experience.

Example: <meta name="robots" content="max-snippet:50">
max-snippet:[number] specify your snippet length - Example from Google
Specify a maximum size of image preview in SERP
"max-image-preview:[setting]" robots meta tag allows you to specify a maximum size of image preview to be shown for images on this page, using either "none", "standard", or "large".

Example:<meta name="robots" content="max-image-preview:none">
"max-image-preview:[setting]"  specify your image preview - Example from Google
Specify a section on your webpage that should not be included in a snippet preview on Google
“data-nosnippet” HTML attribute allows you to specify a section on your webpage that should not be included in a snippet preview on Google. When applied to relevant attributes for offers (price, availability, ratings, image) removes the textual, image and rich snippet for this page on Google and removes the listing from any free listing experiences.

Example:<div data-nosnippet class="bed-works text-center"><img src="https://www.bedworks.com.au/img/cms/joinery-bedworks.png" alt=""><p>If you’re looking to .....</p></div>
Specify a section on your webpage that should not be included in a snippet preview on Google | source: Google
What else I should pay attention to?
The above preferences do not apply to information supplied via schema.org markup on the page itself. The schema.org markup needs to be removed first, before these opt-out mechanisms can become active.
The opt-out preferences do not apply to product data submitted through Google Merchant Center, which offers specific mechanisms to opt-out products from appearing on surfaces across Google.Use of mechanisms like nosnippet and data-nosnippet only affect the display of data and eligibility for certain experiences.
Display restrictions don’t affect the ranking of these pages in Search. The exclusion of some parts of product data from display may prevent the product from being shown in rich results and other product results on Google.
Where I can find the offical guideline from Google?
https://developers.google.com/search/reference/robots_meta_tag
Click here to check out the details on structured data and rich snippet
The Rich Results Test supports all structured data that triggers a rich result on Google Search, and as Google creates new experiences for more structured data types we’ll add support for them in this test. While we prepare to deprecate the Structured Data Testing Tool, we’ll be investigating how a generic tool can be supported outside of Google.

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