Elevate Your Unique Business with Fractional Marketing Expertise
Australia’s marketing scene thrives on authenticity, irreverence and a fair go for all. Whether you run a cosy Surry Hills café, a SaaS startup in Melbourne or a multi-location retailer, your story deserves the right channels—and the right experts—to shine.
At DEANLONG.io, I’m your one-person powerhouse offering senior-level marketing know-how at a fraction of the cost. I cap at 3 active clients to ensure you get my full attention—no cookie-cutter solutions here.
Our Core Services
1. Paid Media Audits & Management
Google Ads Campaign Audit
- Deep dive into your account structure, keywords hierarchy and bidding strategy
- Identify wasteful spend, boost CTR and ROAS
- Ideal for businesses seeking a Sydney Google Ads consultant or Australia-wide audit
Meta (Facebook & Instagram) Ads Audit
- Evaluate targeting, creative framework & tracking setup
- Pinpoint optimisation opportunities to lift CTR (3.8–10.4%) and event match quality
- Seamless switch to ongoing campaign management available
Ongoing Campaign Management
- From keyword research to split testing ad creatives
- Monthly reports with clear KPIs and data visualisations
- Hands-on optimisations, budget reallocation and growth strategy
2. CRM & Email Marketing
Unlock the full customer lifecycle with:
- Advanced Segmentation & Automations (Klaviyo, Mailchimp, ActiveCampaign)
- Lifecycle campaigns for welcome, nurture and win-back flows
- A/B tests on subject lines, send times and content blocks
- Integration support (APIs, webhooks) to feed your data-driven decisions
3. SEO Audit & Strategy
Be found by the right audience with:
- Technical SEO Audit (site speed, LCP, soft 404s, schema)
- On-page Optimisation (URL structure, heading tags, content templates)
- Off-page & Local SEO (backlink profile, Google Business updates)
- Proven results: 329% YoY impressions lift, 304% organic traffic growth
4. CRO & A/B Testing
Transform more visitors into customers by:
- Funnel Conversion Optimisation (product view → add-to-cart → checkout)
- Landing Page Tweaks (copy, layout, CTAs) — existing pages only
- End-to-end testing toolkit: Optimizely, VWO, AB Tasty, Statsig (any site); Neat A/B, Convert (Shopify); Nelio, Thrive (WordPress); AB Tasty (Webflow); BigCommerce Experiments
- UX Monitoring: Hotjar, Microsoft Clarity for heatmaps & session recordings; Balsamiq, Figma & Miro for wireframes & designs
Add-On Discount: Bundle CRO with your Ads or SEO package for 50% off.
5. Analytics & Technical Implementation
Marry data with action:
- Server-Side Tracking (CAPI, GA4/BigQuery)
- Custom dashboards & SQL scripts
- Small CSS/dev tweaks? Dean often implements directly—no extra dev cost
Who It’s For
- SMBs & Mid-Market in e-commerce, SaaS, local services, retail
- Australian-based or global-facing companies seeking top-tier fractional expertise
- Brands that value dedicated attention over mass-market agency churn
Why DEANLONG.io?
- Fractional Powerhouse: Senior marketer on tap, without full-time overhead
- Boutique Focus: Max 3 clients for laser-sharp quality
- Hands-On & Advisory: From strategic playbooks to hands-on implementation
- Technical Edge: SQL, Python, Webhooks—all backed by an MBA and 10+ years’ experience
Ready to Grow?
Drop me a line today for a free consultation or to book your audit package. Let’s turn your unique business into a growth story.