‍How Reasonable Bolded Text Can Improve Your SEO

Best Practices
Google
SEO

How Reasonable Bolded Text Can Improve Your SEO 


If you rely on Google and other search engines to bring traffic to your website, it helps to find as many ways as possible to improve your SEO. While some SEO methods are complicated, we have a straightforward one to discuss today. This is the importance of bolding certain key phrases in an article to help Google and other search engines understand what your page is about. 


Help your SEO with bolded text


There are particular keywords or phrases in your article that can help Google figure out what the content is about. By bolding these phrases, you are essentially highlighting the content's SEO to make it easier for the search engines to pinpoint the vital text on your page.


Reasonable bolded text isn't just a stylish writing tip that draws readers' attention to important parts of the content. It also helps a lot with the page's SEO. However, every page is different. Some people will have better luck than others using this trick to improve their SEO. Basically, how well it works depends on the content on the page.


The importance of reasonable bolded text


Once you've written your page's content, review it to narrow it down to the most important words and phrases. These will be the key phrases that focus on what your content is about. Although, again, it's crucial to only bold text that explains the reason for your content, don't just start bolding every bit of text that sounds good.


If you laser focus on which text will help Google list this content under the right searches, bolding these key phrases matters. Getting the right text bolded adds more value to the page, making it easier to rank higher on search engines.


Not only that, but Google and other search engines use crawlers to find out what pages are about specifically. These crawlers will scan through looking for bolded text and case the conclusion on this text. That's why you need to be specific about what text you bold.


Google is resourceful for being able to distinguish what a page is about. However, adding bolded text makes it clear, so there is no miscommunication. If you touch on various topics in one article, you can use the bold text to pinpoint the main topic. 


How to make the reasonable bolded text effective


This trick is a lot more effective when you only bold a few pieces of text throughout the article that are relative to the topic. By only bolding 2 or 3 pieces of text, you are sending a stronger message to the search engines to clarify what can be found on your page. 


If you get to the point where you are bolding too many pieces of text throughout the article, you're sending the wrong message to search engines. This is the wrong strategy to approach reasonable bolded text, and your attempts will likely fail. Instead, stick to only bolding a couple of keywords or sentences.

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Dean Long | Expert in Growth MarketingDean Long

Dean Long is a Sydney-based creative marketing and communication professional with expertise in paid search, paid social, affiliate and e-commerce advertising. He's also a distinct MBA Graduate from Western Sydney University.