Schedule a 30-minute call with Dean. He’ll ask about your business goals, current SEO challenges, and any specific concerns (e.g. “I want more local leads” or “Why did my traffic drop?”). This is also your chance to ask Dean anything. By the end of the call, you’ll both confirm that an audit is the right move for you. (No hard sell, no obligation.)
02
Audit Deep-Dive
If you agree to proceed after the call, Dean rolls up our sleeves and gets to work. This process typically takes about a week for a thorough job – because real analysis can’t be fully automated. Dean might reach out with a few quick questions during this phase.
03
Report & Recommendations
We’ll walk you through the priority fixes and improvements, from quick wins to critical issues. No fluff, no vague jargon. You’ll know exactly what to do next, whether by your own dev team or with Dean’s further help.
04
Next Steps and Support
After the audit, it’s your call how to proceed. You can take the recommendations and run with them in-house – or, if you’d like continued assistance, Dean can discuss ongoing consulting or hands-on help to execute the fixes.
🚀 Unlock Your SEO Potential with a Data-Driven Audit
Struggling to rank despite great content? Or has your organic traffic flatlined? Chances are your website has hidden SEO issues dragging it down.It could be technical glitches, thin content, or weak backlinks – problems you might not even know about. As one expert puts it, if search engines can’t crawl and index your site, you’re basically selling a product no one can find. That’s where our comprehensive SEO audit comes in – to uncover those pain points and turn your site into an SEO powerhouse.
Why DEANLONG.io's SEO Audit is Different
Fractional CMO expertise at a fraction of the cost — senior-level strategist + hands-on implementer.
Max 3 clients at once so you get laser focus on your success.
No lock-in contracts — cancel anytime after proof of value.
Straight-talking insights with prioritised, action-first recommendations.
Most “free audits” just scratch the surface. DEANLONG.io offers a deeper, no-nonsense audit that merges technical SEO, on-page content strategy, and AI-assisted workflows into a single game plan.
Technical + Content Expertise: We marry technical skills with content marketing insight. For example, I revamped one site’s SEO and improved its Google impressions by 25% year-on-year, with a 10% lift in clicks. By combining content tweaks with technical fixes, I achieved a 210% jump in image search traffic by systematically adding optimised alt text and schema. This audit looks at everything from your code to your copy.
AI-Assisted Workflows: Being at the forefront of SEO tech is our forte. We leveraged AI to automate tedious tasks (like generating hundreds of alt tags or feed titles) and saw 50% higher click-through rates on shopping ads after implementing AI-optimised product titles. You’ll benefit from modern tactics that save time and give you an edge.
Proven Strategy: Unlike generic checklists, Dean’s audit comes with strategic insights tailored to your business. He’ll not only find issues, but explain why they matter and how to fix them in plain English.
"Dean’s technical skills are “second to none” and he’s “at the forefront of industry knowledge”
Toni, Head of Marketing at Plann
🏆 Proven Results
329% YoY image search impressions & 304% organic traffic growth for a major SaaS brand using AI-powered ALT text generation via ChatGPT Vision API.
Top 10 keyword gains and business-record revenue uplift for Remarkable Outdoor Living through our 3-pillar SEO plan (Technical, Links, Content).
Built topical authority for Plann with a knowledge-graph content framework and UX/CRO audit — fixing LCP, soft 404s, and scaling blog traffic since Q4 2024.
These real-world wins showcase the kind of insight and impact you can expect. Your site might not need all the same changes – but we will find exactly what your site needs to rank higher and convert better. 😉
An SEO audit from DEANLONG.io covers every facet of your site’s performance. You’ll get a clear breakdown of findings and recommendations in four key areas:
1. Technical SEO Audit (site health & foundation)
We dig into your website’s engine room to ensure search engines can crawl, index and trust your site. This includes:
Site Crawlability & Indexability: Are important pages getting indexed, or is something blocking Google’s bots? (Remember, if Google can’t access your content, no one will see it. We check your robots.txt, sitemaps, crawl errors, and indexing issues thoroughly.
Site Speed & Core Web Vitals: We test your load times and Core Web Vitals. Slow pages and poor stability drive visitors away. You’ll get specific fixes to boost performance (compress images, improve server response, etc.).
Mobile-Friendliness: With Google’s mobile-first indexing, a mobile responsive site is non-negotiable. We’ll ensure your layout and features work flawlessly on all device.
URL & Site Structure: We review your URL naming, navigation, and internal linking for SEO best practices. A logical structure makes it easy for both Google and users to find your content.
Technical Clean-Up: All those behind-the-scenes factors: HTTPS implementation, canonical tags to prevent duplicates, proper redirects (no chains or loops), structured data markup (Schema.org), hreflang for multi-region sites, and more. We leave no stone unturned, from fixing broken links to analysing server logs for crawl patterns. You get a full to-do list to bulletproof your website’s technical SEO.
2. On-Page SEO Audit (content & relevance)
Next, we examine how well your content is optimised and aligned with what your audience and search engines need:
Keyword Optimisation & Content Quality: Are you targeting the right keywords for your business (e.g. “ecommerce SEO audit” or “local SEO services Sydney”) and naturally weaving them into your pages? We’ll identify gaps where important terms are missing or new content is needed. We also assess content depth, freshness, and E-E-A-T (experience, expertise, authority, trustworthiness) so your pages can deserve that top ranking.
Title Tags & Meta Descriptions: Every page needs compelling and keyword-smart titles and snippets. We’ll rewrite or recommend better ones if yours aren’t clicking. These little tweaks can significantly boost your click-through rate.
Headers & Structured Content: Proper use of headings (H1, H2, H3…) not only helps SEO but improves readability. We check that your pages have a clear hierarchy and that you’re leveraging keywords in your headings without overdoing it.
Image SEO: We review image alt text, filenames, and captions. Optimised images can bring in a third of your traffic if done right. (One audit client’s site was missing image ALT tags – a quick fix that led to hundreds more visitors via Google Images.) Expect recommendations to add descriptive alt attributes and possibly modern formats (WebP) or image schema to capture that opportunity.
Internal Linking & UX: We map out your internal links to ensure link equity flows to your key pages and users can easily navigate. We might find quick wins like adding links to high-converting pages from your homepage or blog posts. We’ll also flag any on-page UX issues (e.g. intrusive pop-ups, poor font readability) that indirectly affect SEO by hurting user engagement.
3. Off-Page SEO Audit (authority & trust)
Google’s view of your site doesn’t stop at your front door – it looks at the neighborhood, i.e. the rest of the web. Our audit will assess how your site is doing off-page:
Backlink Profile & Authority: We analyse the quantity and quality of sites linking to you. Are you earning authoritative links or do you have toxic links holding you back? We’ll highlight top opportunities for link building and point out any spammy links that may need disavowing. Dean’s approach often yields a steady stream of quality backlinks – for instance, at Bedworks he secured ~4 new backlinks per month which boosted keyword visibility significantly.
Competitive Benchmarking: Who’s outranking you and why? We’ll compare your domain authority, content, and link profile against key competitors. Understanding what competitors do better (and where they’re weak) informs our game plan.
Brand Mentions & Reputation: We check if your brand is cited on other sites (even without links) and monitor online reputation signals (reviews, forums, press). Positive mentions and reviews act like votes of trust. If people are talking about you (or if no one is), we’ll know and advise how to improve that.
Social Signals: While social media isn’t a direct ranking factor, a strong social presence can amplify your content and links. We’ll take a quick look at your activity on platforms important to your niche (Facebook, LinkedIn, etc.) and see how you can better leverage them to support SEO – e.g. encouraging blog shares or earning traffic that leads to natural links.
4. Local SEO Audit (for local & multi-location businesses)
If you operate a local business or have physical locations, this section is crucial. We ensure you’re putting your best foot forward in local search and map results:
Google Business Profile Optimisation: Your Google Business Profile (formerly Google My Business) is often the first thing local customers see. We’ll audit your profile’s completeness and accuracy – correct categories, up-to-date NAP (Name, Address, Phone), photos, reviews, and posts. A thorough GBP audit can uncover missing info that’s costing you calls or foot traffic.
Local Citations & Listings: Consistency is key. We’ll check major local directories (Yelp, Yellow Pages, industry-specific sites) for consistent NAP details. Inconsistent addresses or phone numbers hurt local rankings. You’ll get a list of cleanup fixes to build trust with Google’s local algorithm.
Review Management: We assess your review volume and ratings across Google and other platforms relevant to your business. Reviews not only influence consumers, but also impact local SEO ranking. Expect tips on how to generate more 5-star reviews and respond to feedback professionally.
Localised Content & On-Page Factors: Does your site effectively target location-based keywords? We’ll ensure your content and meta tags include your city/region where appropriate (without spam). If you serve multiple areas, we’ll review how that’s handled on your site (e.g. location pages) to avoid duplicate content and maximise local relevance. Additionally, we can check if you’re using local schema markup (like LocalBusiness or Organization schema) to give search engines clear location info.
Each of these categories comes with actionable recommendations. We don’t just mark things as “pass/fail” – you get a roadmap to fix or improve each item. The result? You’ll know exactly what’s hurting your SEO, why it matters, and how to address it for long-term growth
This audit isn’t for passive onlookers – it’s for ambitious businesses ready to level up their organic traffic. In particular, we help SMBs across SaaS, eCommerce, local services, and omnichannel retail. If you fall into one of these groups, you’ll get huge value:
SaaS & Tech Startups: Need to scale sign-ups and dominate your niche? Dean has helped SaaS products like Plann and Linktree grow from the ground up with SEO and SEM, unifying them into a single growth playbook. Content-heavy SaaS sites (think blogs, help centers) benefit greatly from our content strategy audit, and technical tweaks for large web apps are Dean’s bread and butter.
E-Commerce Stores: Running an online store (Shopify, Magento, etc.)? This audit will uncover why your product or category pages might not be ranking. Dean’s experience with Koala, Bedworks, and Vet Organics means he knows how to tackle typical e-com SEO issues (from site speed to structured data for products). We’ll also pinpoint CRO opportunities – because more traffic is great, but more sales are even better.
Local & Service Businesses: If you’re targeting customers in a specific city or region (think clinics, agencies, brick-and-mortar retailers or even innovative startups like Bare Cremation), we’ll ensure you shine in local searches. This is perfect for businesses that rely on Google Maps visibility or local organic leads. Our local SEO audit will give you a competitive edge in your community – whether you have one location or fifty.
Omnichannel & Content-Driven Businesses: Are you an omnichannel retailer or a content-driven site? Dean loves working with content-heavy and technically ambitious clients – those who aren’t afraid to implement advanced changes for big gains. If you have a big blog, resource library or a complex site with lots of moving parts, this audit will sort out the chaos. Past clients like Remarkable Outdoor Living (with multiple stores + an online shop) saw massive improvements because they embraced a holistic strategy spanning content, technical SEO, and even AI enhancements.
Not sure if your business fits? If you’re serious enough about growth to be reading this, chances are this audit is for you. 😎 At the very least, you’ll come away with clarity on where you stand and what’s next.
Detailed Audit Report with screenshots, data tables & clear “what to fix” steps
Prioritized Action Plan (Quick wins vs. long-term growth)
Roadmap & Timelines for technical, on-page, off-page & local fixes
Optional Implementation or team training to execute every recommendation
If you have any questions at all, your friendly Dean is here to help. If you are interested or just want to learn more, please click the link above to activate the chat widget and submit a proposal request. Alternatively, you can email me on social@deanlong.io. I would love to schedule a call to discuss my offer.
Please refer to term of service for more terms and conditions.
