Schedule a 30-minute call with Dean. He’ll ask about your business goals, current marketing challenges, and any specific concerns (e.g. “I want more local leads” or “Why did my conversions drop?”). This is also your chance to ask Dean anything. By the end of the call, you’ll both confirm that an audit is the right move for you. (No hard sell, no obligation.)
If you agree to proceed after the call, Dean rolls up our sleeves and gets to work. This process typically takes about a week for a thorough job – because real analysis can’t be fully automated. Dean might reach out with a few quick questions during this phase.
We’ll walk you through the priority fixes and improvements, from quick wins to critical issues. No fluff, no vague jargon. You’ll know exactly what to do next, whether by your own dev team or with Dean’s further help.
After the audit, it’s your call how to proceed. You can take the recommendations and run with them in-house – or, if you’d like continued assistance, Dean can discuss ongoing consulting or hands-on help to execute the fixes.
I created this free Creative DNA pack to help you decide what to keep, what to change and what to test next. Use it with a few ads you are already reviewing.
For media buyers, marketers, designers and creators working on e-commerce or lead-generation campaigns. The sample ads and results are fictional. The workbook is a manual starter; it does not import your advertising data.
See the full method in Creative DNA: Turn Your Best Ads Into Better Creative Briefs.
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