Mobvista - Traffic Takes It All
In 2015, I joined Mobvista as a mobile game marketing specialist. In January of the same year, my former employer - NetEase led a US $12 million A round financing. At that time, we focused on programmatic advertising technology and game publishing, providing mobile advertising and mobile analytics services to the app developers globally. I was assigned to the mobile game department, managing affiliate networks, Facebook advertising and payment channel optimisation in primary south-east Asia countries.I was honoured to have the opportunity to explore the player shopping behaviour while doing paid social campaign and event operation. This experience helps me to gain a holistic view of marketing localisation.